| Warning
Label
It
seems as if many products that you pick up these
days have warning labels on the package. Compared
with the old days, this is a great thing as there
are a lot of products that can be dangerous under
certain circumstances. In the old days, you never
saw these and people got hurt because they didn’t
know what they were doing with the product.
In
some cases, the labels are there to warn about unintended
consequences of use of the product, things that
you might not suspect. In other cases, of course,
the labels are there to protect you against the
potential dangerous effects even when you use the
product for its intended use. You expect drain
cleaner to be caustic because that is why it is
effective. The warning label is there to make
sure that you don’t hurt yourself by using it improperly.
But
what about services? When you go see a doctor,
you know what his specialty is. If you have a
heart problem, you go see a cardiologist. You
probably don’t question his competence. But you
probably selected that doctor carefully, on the
basis of a referral from another doctor. More
specifically, you didn’t go to the Yellow Pages
or go to Google and type in “Cardiologist.”
Yet
when many people select a real estate agent or a
mortgage lender, they don’t use the same intelligent
procedure they used when selecting a doctor. They
go the Yellow Pages or they type in the appropriate
word in a search engine. What they get can be
pretty random or worse, they may get referred to
someone who paid the search engine for a high placement.
Hardly a way to determine competence.
Even
meeting people face-to-face isn’t always helpful.
I know some fast-talking types people in the business
who are terrific at convincing people into doing
business with them. They make a good impression,
but I wouldn’t trust them to put a quarter in the
parking meter. I won’t do business with them either,
not because they always lie, but because if they
have to, they will lie. They just want to get their
deal closed and collect their commission check.
Usually you can’t tell that they’re lying until
it’s too late. So I just avoid them, and so should
you.
Let
me share the thought that there are a lot of these
people – and I mean A LOT – who ought to have a
Warning Label tattooed on their foreheads. It
might say something like this:
WARNING
Do
not rely upon information from this person.
This
person may lie if it is to his advantage to do so.
If
we had such a system, it sure would make it easier
to pick out a trustworthy person to help you buy
or finance your home. You could immediately blow
off the people with a Warning Label. But we don’t
have such a system, so what can you do to assure
that you find the right person is to ask for referrals
from friends, neighbors, and co-workers. Ask enough
people and you’ll find someone who has dealt with
a hero. That’s who you want to represent you.
When you interview them, ask for references, and
call the references before proceeding. Then things
will work out OK.
Be
careful out there!
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