| Mortgage
Triage
The
medical folks use the world triage (pronounced tree-azh)
to describe the process where medical workers separate
accident victims into groups depending upon their
needs. This allows them to allocate resources to
those patients most likely to benefit from treatment.
The dictionary has an additional definition, the
process whereby things are sorted as to importance,
and it is this definition that is relevant to getting
the most suitable mortgage.
I
cannot tell you the number of people who call me
asking me to give them a quote on a 30-year fixed
rate mortgage with zero points. Let’s establish
a premise. The 30-year fixed rate mortgage with
zero points has the highest interest rate of all
the loans offered by the industry. This isn’t
just now. It was true last year and will be true
next year. It is always the most expensive loan.
These
same consumers don’t go into store and ask, “Show
me the most expensive suit.” They don’t walk into
a dealership and ask, “Can I see your most expensive
car?” So why do they ask for the most expensive
mortgage? It’s because they have skipped the triage
phase of the process, the most important part.
They jump right to the last step.
No
doubt part of the reason for this is that our wonderful
industry has taught them to do it, because lenders
have learned that people may not understand the
mortgage business, but they sure understand the
word “Free.” “How much are your loans?” they ask,
and they love it when a loan person says, “Our loans
are free.” How about this one? “How many points
do you charge?” “We don’t charge any points.”
You can see the appeal of these sales presentations.
In
defense of my industry, I have a good friend in
a high management position with a big, national
lender. We were discussing this one day and he said,
“My job is to give the customer what he wants.
He may not be asking for the best thing, but it
is to my advantage to give him what he has asked
for.” When you state it that way, it does sound
reasonable, although the situation sure cries out
for education, which is where articles like this
come in.
I
know that there are a lot of loan reps who go into
sales meetings and they are taught to say these
things to customers because their bosses know that
these sayings work. But you can imagine different
categories of borrowers, say, first-time homebuyers,
people with growing families, and older people in
their last homes. These people clearly have different
needs, or different goals, yet each of them will
get the same sales pitch. If you think this is
a sad state of affairs, here’s what’s worse. That
loan, the most expensive loan we offer, is the most
popular loan in America these days. That means that
millions of people hear those sales pitches and
say, “Where do I sign?”
This
is good news for lenders because they have steered
these people into the product that generates the
greatest amount of interest income, so it is not
likely that this is going to change anytime soon.
As
one of my readers, I hope that you will be a smart
shopper and avoid doing what the rest of the people
on your block do. I hope that you will find an
experienced, trustworthy mortgage professional and
you will start out doing a mortgage triage. Develop
some specific goals and then sit down and find the
mortgage that best helps you meet those goals. I’ll
guarantee you that you will save thousands and thousands
of dollars.
Be
careful out there.
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