| Stonewall
No,
I don’t mean Stonewall Jackson, although you should
read a comment about him at the end of this article.
I am referring to a negotiating strategy.
Stonewalling
is defined in one dictionary definition as engaging
in delaying tactics or refusing to cooperate. If
you are trying to buy or sell a home, finding that
the other party is stonewalling you can be particularly
frustrating.
Most
frequently I hear about this tactic from buyers
who make an offer to buy a property and then find
out that the seller will not respond to their offer
or counter-offers the original asking price.
Let
me make the point that when they work with their
real estate agent, the sellers came up with a listing
price. That said, they almost started out with a
price that was lower than that and raised it a little
to see what they might get. But they certainly had
in mind that they would ultimately to accept an
offer that was their original target price.
The
stubbornness is frequently a case of “seller’s remorse,”
where people start feeling emotional about their
home of 32 years. Their refusal to negotiate is
one way they can avoid “letting go.”
Sometimes
you can have several sellers, perhaps heirs to a
property, who end up with different ideas about
what they ought to do. Their failure to agree doesn’t
manifest itself when the property is listed, just
later when they get an offer and a decision has
to be made.
You
should understand that their actions have nothing
to do with the market price of the property and
nothing to do with your offer.
This
is the time that your agent should be working with
the other agent who, I can assure you, is more frustrated
about the irrational clients than you are. Sometimes
it can help for both parties to agree to get an
appraisal and everyone agrees that they will accept
the appraiser’s value as the selling price. It is
also not unrealistic for each party to get his own
appraisal done and split the difference, if any.
That’s rational and sometimes it works to help the
other agent budge his clients.
It
may also be a time when you should employ this tactic.
You can stonewall too. Remember that at this stage,
this is not about offers and market value; it’s
about their perception of you. You want to create
the impression to the sellers and, frankly, even
to your own agent, that when you increase your offer
a very small amount, you have done everything you
are going to do. Tell them that if they don’t accept
it, you are going on to the next property. You have
to get them to really believe that you are walking.
It
might be helpful at this point to imply that this
other property is one you found on your own, without
an agent, a FSBO – For Sale By Owner. That will
get your agent excited too as he/she sees the commission
going out the door with you. That will be another
motivating factor to get everyone for off the dime.
Finally,
this tactic was taken from real life at the time
it was happening, a couple of weeks ago. I was the
one who made the suggestion to the frustrated buyer,
he used it, and 24 hours later, the previously intransigent
seller accepted his offer. It worked, we’re about
to fund his loan, and they will soon own the home.
Quod erat demonstrandum!
Back
to Thomas “Stonewall” Jackson , in my opinion he
was probably the finest battlefield commander the
United States Military Academy ever produced, at
least up until George Patton came on the scene.
If you are a Civil War buff or just want to find
out a little more about Jackson and his impact in
American history, you should read the excellent
book Lost Victories: The Military Genius
of Stonewall Jackson by Bevin Alexander.
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