Does
That Make Sense?
I
have long, involved conversations with people who
are buying a home. After all, buying a home is
a huge financial commitment and the difference between
various choices can be significant. This puts a
premium on making smart decisions.
The
other issue is that home buying is unfamiliar territory
to most people, even if they have done it before.
Practices, procedures, and terminology which are
well know to real estate professionals but which
are baffling to those who are not part of the industry.
Add getting a mortgage into the equation and it,
literally, can be overwhelming to many people.
It
is my experience that when people get into these
kind of situations, they become unusually susceptible
to sales pitches, their defenses are lowered.
I have heard, and have had repeated to me, statements
which sound believable but which, if you really
know what’s going on, are preposterous. More specifically,
they are designed to capture clients by telling
them things that are not really going happen the
way they are suggested or which are not supported
by the facts.
There
are some real estate people who seem not to be able
to talk with a client without launching into a sales
presentation. They get so used to using superlatives
that they simply can’t just have a give-and-take
conversation about the facts of a particular neighborhood
or home. For example, every house isn’t the cutest
one in town, not every house is a terrific buy.
Half are cuter than average and have of them are
better buys than the other half. I think that
these people are so intent on making a sale that
they overlook their primary mission: listening to
what the client wants and helping them get it.
Obviously,
when selecting an agent with whom to work, you want
to avoid this kind of agent because you will never
get a straight answer. Even if you think that you’re
working with the right person, it is important when
you are alone, after a day of looking at homes,
you review what has transpired and summarize the
key points of the day. Then ask yourself this
simple question about each point, “Does that make
sense?”
It
is probably worse in the mortgage business. I
have done business with 3,000 people in my career
and most of them have also talked with other lenders.
When they become my clients they usually tell
me tales about their shopping experience. I can
tell you that I have heard tales that just make
you laugh when you know the facts.
At
their heart these tales have one thing in common:
they made something sound a lot better than it
really is. Sometimes it is a failure to mention
all the facts, just telling the favorable ones.
One of the most common is to state the starting
rate on a loan – say 1.95% - and make it sound as
if that is the real interest. The truth is that
the interest rate is probably 4.5% and that any
unpaid interest will be added to the principal,
a negative-amortization loan, a very common one.
There are millions of people who have these loans
who really thought that they were getting a 1.95%
loan when all the dummies up the street were paying
4.5%. They failed to ask, “Does that make sense?”
How
about this common one: “You are entitled to a
special deal because . . . . .” If you had ten
friends call, they’d all hear the same thing, meaning
it wasn’t special after all. Frankly, lenders
just don’t have programs where one person gets a
better deal than another person with similar characteristics.
Aside
from the normal emotions associated with finding
the right home and financing it, this is a very
rational business. So as you go through the process,
keep asking yourself, “Does that make sense?”
Good
luck!
|