| Hamburger
Flippers
I
recently visited with a fellow who is in the software
business. More particularly, his company develops
mortgage origination software used by loan reps.
It is used to fill out applications, then to interface
with rest of the bank’s system in the processing,
underwriting, and funding of mortgage loans. Their
client is a BIG bank, one of the largest mortgage
originators in the country.
Now
mortgage origination software isn’t anything new.
I was a beta-tester for one of the very first systems
back in the early 1990’s. Indeed, the developer
of that original software package told me that I
had discovered more bugs than the rest of their
beta-test group put together. But these programs
are not terribly user-friendly. They actually are
not that difficult for people who know what they
are doing, but have a learning curve just like any
other program. While tens of thousands of people
have learned to use these systems, there still may
be a need for a simpler system.
I
guess so because he next told me that their contact
at the bank, a Vice President, told them their objective
was to create “a processing system that is so simple
that hamburger flippers can originate loans.”
The
first aspect of this was my astonishment at what
the bank felt were the necessary qualifications
to be a loan originator. Here I had spent all this
time in college and graduate school, spent 25 years
honing my skills, learning how to solve every imaginable
problem, and this big bank thinks that it is irrelevant.
Their perception of the job that I do is so simple
that they can hire hamburger flippers off the street,
stick them in front of a computer terminal, and
they can serve the customer just as well as I can.
Of
course, they also feel that the value of this job
to them is on the order of $8 or $9 per hour, perhaps
a notch up for former flippers. I suppose their
next move will be to move the whole kit and kaboodle
to some foreign country where people will work for
$8 per day.
The
larger issue is that the bank is merely responding
to what it perceives its customers demand, or more
likely, what minimum level of service they will
accept. We know that ATMs provide a lower cost way
of handling many banking transactions, although
in their early days, people were uncomfortable using
them. I am fairly certain that many banks attempted
to drive customers out to their ATMs by providing
such poor service inside the branches, that customers
just gave up and began to use the ATMs. It worked.
As
long as borrowers don’t care about the qualifications
of the people they deal with, don’t care about their
competence or experience, don’t care if they people
can’t solve problems, then I guess the bank may
be right in hiring the flippers. If the bank found
that they were losing business because they had
dropped down a notch too low, they might then upgrade
the jobs, but I don’t think that is likely.
The
sad thing is that many mortgage borrowers, indeed
probably a majority, underestimate the value to
them of a trained professional. Not knowing the
value, they are simply unable to figure out how
shabbily they are being treated in the bureaucratic
morasses at their bank. They can’t figure out that
not only does their flipper not know the answers,
they probably don’t even understand the question.
That
Vice President might be astounded to know that a
good mortgage professional probably earns ten times
what their loan reps make and about twice as much
as he or she does. He or she might be unable to
conceive what it was that we do that could possibly
make us worth it to our clients. But the fact is
that all of us top mortgage professionals provide
that kind of value by putting the clients’ needs
first. That orientation is far different from the
bank employee in a very narrowly defined structure
whose job is to follow the rules. Our job is to
help clients achieve goals in spite of all those
dumb rules.
So
my hope would be that borrowers are more demanding
of the institutions they deal with when getting
a mortgage. If they aren’t getting it at their bank,
they should ease on down the road and find someone
who will lie down on the train tracks for them.
It’s not that hard, and it certainly will be worth
it.
If
you have had an unsuccessful experience with a big
lender in getting your last loan, I hope that you
will adopt a different strategy next time. And don’t
be surprised someday when you go into a fast food
place and find your former loan officer asking you,
“Would you like some fries with that?”
|