Boot
Camp
I
get a kick out of an ad currently running on TV.
It shows a bunch of people at Computer Purchasing
Boot Camp. The Drill Instructor marches the people
around, yelling at them, telling them that when
they get through, they won’t get ripped off when
buying a computer.
Now
I’m all for education and proper buying techniques,
but let’s be serious, just how much can you get
ripped off when buying a computer. I mean I’m
seeing lots of desktops for $500 and laptops for
a few hundred more, and these are from reputable
companies. Even if you want a top-of-the-line,
all the bells and whistles, multi-media computer,
we’re still only talking in the $2,000 range.
Even if you get ripped off, how much can you lose,
a couple of hundred dollars? How much time are you
willing to spend to save a couple of hundred dollars?
Some, but certainly not 8 weeks.
By
comparison, getting ripped off by a mortgage lender
can easily cost you $10,000 or more. Don’t you agree
that’s something you would be willing to spend some
time on? Maybe I should start a Mortgage Boot Camp.
It wouldn’t have to be 8 weeks long, just a few
hours, but it would create a real high return on
investment for my trainees.
Basically,
that’s what I do with my clients and what all the
other top people in the mortgage business do.
We run our clients through a boot camp, getting
them mentally tough to analyze their situations
and make the best decisions. The first aspect is
to get them discipline. We don’t talk about programs,
we set goals, look at the future and try to figure
out where they want to be five or ten years down
the road. That way we can select a loan that bet
helps them meet those goals.
Once
we determine that, we can determine the lender that
has the best rate on the program they have chosen.
In making this choice, we look at the possibility
of special discounts that may be available to them,
discounts for good credit, low loan to value, or
special pricing for purchase transactions.
Next
we review their resources, strengthen aspects
that might need it. We look at how best to use
cash, paying discount points for example, so as
to get a lower rate. We have a spreadsheet to
make the decision easier. We want to develop marksmanship
skills so as to hit the target.
Finally,
we try to figure out when to lock in the rate.
No one can predict the future, but when you look
back at rates over any 30 period, it is quite obvious
that some days that are better than others for locking.
We look at the current period in the same way, trying
to be as opportunistic as we can.
When
you add up the consequences of those decisions in
terms of both upfront costs and interest paid over
some reasonable period, the results are almost always
over $10,000, much , much more on larger loans.
So when you get a mortgage, seek out a loan rep
that will put you through the same kind of boot
camp.
‘Ten-hut!
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